The Robert Lee Daniel social media brand pays tribute to his love of photography and film, capturing the spirit of family, friends, and the Athens, GA community during segregation. Despite adversity, his photos show the resilience of the black community and their ability to have a good time. This ID system honors his legacy, reflecting his creative spirit and personality through a simple and unifying branding that showcases his work. The design language is fun and versatile, speaking to his love of cameras and life’s key elements.