The Columbia Fireflies, a minor-league baseball team in Columbia, South Carolina, sought a community-connected identity that evoked summer nights and fireflies. They aimed for a relevant and fun visual brand that worked across all platforms, including uniforms, stadium branding, and fan merchandise. The result was a hit, with significant sales in fan merchandise in their first year. The team also won the 2016 Best New Logo and Branding Award from Ballpark Digest. This was an ASD/SKY - Atlanta project.