Fadeologist® Barbershop
For over 20 years, Fadeologist barbershop has prioritized customers and earned a reputation as skilled barbers. We used their unique name and tagline, “Haircut to a Science,” to create a clean and modern branding system that merges their reputation with the precise world of science.
CLIENT
Fadeologist
DATE
2018
LOCATION
Lawrenceville, GA
WEBSITE
SERVICES
Creative Direction
Logo/Identity
Branding
Environmental
Print Collateral
Illustration
Website
Apparel Graphics
Fadeologist, a barbershop with a distinctive name, faced two key hurdles: ensuring clear pronunciation of their name and firmly establishing its connection to the barbering profession.
PROBLEM
The objective was to leverage the uniqueness of the name and integrate it with the powerful tagline, "Haircut to a Science." This involved merging their reputation as expert barbers with the precision of the scientific world to create a clean, modern, and memorable branding system.
GOAL
The strategic branding proved highly successful:
Fadeologist's excellence was recognized nationally, with the barbershop winning the prestigious "Best Barbershop" category at the Steve Harvey National Neighborhood Awards in both 2013 and 2016.
The strong branding led to increased recognition and boosted sales of their branded merchandise.
Importantly, the client became a more informed and effective advocate and implementer of their visual brand.
By embracing their unique name and the "Haircut to a Science" concept, Fadeologist carved out a distinctive and award-winning presence in the barbering industry.
RESULTS
